/ Branch Manager I

Responsible for directing and administering the operational efforts of a branch. Ensures established policies and procedures are followed. Oversees provision of a full range of services to customers and prospective customers. Trains, directs and supervises branch staff. Accountable for maximizing revenues, sales, customer satisfaction and minimizing operational losses, as well as deepening existing relationships and minimizing customer attrition. Responsible for successful implementation of promotional campaigns and product initiatives at the branch level. Incumbents are either sales (with business-development goals) or service focused.



Updated: 12.11.19